7 steps to creating a social learning community

The benefits of social learning

The potential for social media to transform how we learn at work has captured the imagination of L&D departments across the world, and with good reason.  Organisations who embrace a more open and social learning culture are reporting significant increases in productivity, efficiency and speed-to-competence of new joiners and movers.  However, social learning requires a leap of faith on the part of L&D practitioners. We need to move away from the traditional ‘command and control’ approach to the provision of learning and instead put greater emphasis on discussion, inquiry and knowledge sharing.

So what are the key benefits of social learning? Here are just a few:

  • It helps dispersed learners in global organisations to network and share experiences
  • It provides access to a wealth of user-generated and curated resources
  • It supports communities of practice and inquiry
  • It’s scalable: colleagues from across the world can connect, question and share
  • It’s trackable: organisations can measure activity and ROI
  • It’s cost-effective: secure corporate social networks come at a minimal cost per user
  • It’s social! So reduces feelings of isolation associated with self-directed learning

7 steps to social learning success

Now that’s all well and good, I hear you say, but how can we make this happen? What will motivate our time-poor colleagues to share their knowledge and expertise? This is an important consideration as lack of participation is arguably the number one reason why work-based social initiatives fail. To help you implement a buzzing social learning platform which colleagues enjoy using on a daily basis, try following these 7-steps…

  1. Define needs and goals. Are you looking for an enterprise-wide system where colleagues can post questions and answers on any topic? Or are you looking to support collaboration and knowledge sharing within a targeted group (e.g. new starters or managers)? Think about what you want to achieve and set some realistic success measures.
  2. Choose the right platform. People have high expectations of social networks, based on their experience of using services like Facebook and LinkedIn. So make sure you choose a platform that’s easy to use and offers the functionality (e.g. community areas, leader board, rate & review and curation tools) to meet your needs. To test the water, run a ‘pilot’ project with a relatively small group of users before rolling out the platform to the rest of the organisation.
  3. Identify your social ‘champions’. The ultimate goal of social learning is to create a self-sustaining community where learners are motivated to share their insights, observations and expertise. But people can be shy about getting involved at first, so it’s good to identify a few champions who can stimulate activity in the early days and inspire others to participate. Ask your best champions to become ‘curators’ i.e. contributors who post links to interesting new content and answer questions on an on-going basis.
  4. Promote the platform. Use all your communications channels (email, newsletters, face-to-face events, posters etc.) to promote the platform and notify learners when new content is available. People pay attention to leaders, so ask senior managers to endorse the platform and encourage their teams to get involved.
  5. Set clear goals. Make sure your community understands the purpose of the initiative and the value of sharing questions, answers and links to relevant materials.
  6. Reward participation. Give your best contributors positive feedback and recognise their achievements in performance reviews. As noted earlier, the main reason why social initiatives founder is due to lack of participation. So give the community the chance to express itself freely and take a light-touch approach to moderation. Remember that the vast majority of colleagues will use work-based social media responsibly, so don’t stifle the initiative with too many rules and regulations at the start.
  7. Get feedback and refine your strategy. Social learning is a continuous and evolving process. Once your platform is up-and-running it’s important to get feedback from learners and identify ways to improve the service.

How it works in practice

Social learning initiatives tend to work best when targeted at a group with a shared set of needs and interests. So for example, giving graduate trainees a dedicated space where they can post questions, network with one another, and share their experiences is an increasingly popular application of social learning in big organisations. Here are some other examples of social learning in action.

  • Sales teams – sales teams are often dispersed, finding it hard to meet in person. A social platform can be used as a ‘hub’ which provides access to product news, core learning materials and allows reps to share ‘war stories’, best practice tips and client feedback. Gamifying the platform with points, a leaderboard and badges can be a good way to motivate learners and encourage some friendly competition.
  • Induction – social learning is perfect for induction as it helps engage, creates a sense of community, and provides new starters with a tool that matches their expectations of how they interact with social technology in their daily lives. It also provides a ‘safe place’ where ideas can be tested and questions asked away from day-to-day working pressures.
  • Management capability – Management capability can be aligned and supported with a community of practice. In addition to learning and toolkit access, new ideas and ways of working can be shared and feedback gathered from dispersed teams. Managers can pull in relevant industry information and market developments to share amongst their community.
  • Healthcare – Healthcare professionals at all levels (consultants, nurses, clinicians) can come together and share around a particular specialty area to work in conjunction with other learning CPD initiatives and enhance the growing importance of team learning in this sector.

People have always learned from one another, as asking for help from peers and experts is the obvious way to boost our ability to complete any given task. So social learning is not a new phenomenon. What’s changed is that we can now facilitate this process on a massive scale via social networking technologies. This is why many organisations now include a ‘social’ element in their learning and change programmes as a matter of course.

This article is an extract from the Total Learning System whitepaper, which was first published on the Brightwave website.


Top 5 curation tools for corporate learning

The following article was first included in a Brightwave white paper, Curation: content and tools to support continuous learning.

There are literally hundreds of freely available curation tools on the web, so which one is right for you? When choosing a curation tool for corporate learning, consider these questions:

  • What’s your topic? Focus on a subject that’s important to your organisation and meets a learning need.
  • Who is your audience? Are you happy to share curated content with the world? Or do you need a private space for trusted colleagues?
  • Are you sharing or broadcasting? Are you the voice of authority on a specialist subject? Or do you want your audience to take part in the conversation? Decide on whether you need a closed or collaborative learning space.

Here’s a roundup of some of our favourite web-based curation tools. All of these are free to use (but some services offer premium features for a fee) so why not try them out and make up your own mind?

1. Storify

Storify is a “social media curation and publishing platform” which works in a similar way to blogging sites like WordPress and Blogger. Within minutes of signing up to the site we’d published our first ‘story’ (on the Data Protection Act) with a mix of curated and original content. Storify’s powerful search tools combined with the ability to contextualise each story make this a great platform for fostering a community of interest around a specific topic. And if you want to keep your stories and conversations out of public view, sign up to Storify Business so that colleagues can access your site via a secure link.


2. Paper.li

Paper.li automatically finds and promotes articles, photos, videos from your chosen subject area in an online newspaper format. For example, you could start a weekly paper about your business sector to keep colleagues up to date with market trends and expert views. All you have to do is search for the sources you want Paper.li to grab from and define the frequency and update times for your paper. So if you’re looking for automatic aggregation of news stories on a particular subject, Paper.li could be the perfect choice.


3. Scoop.it

Scoop.it lets you edit and publish curated content in an engaging magazine format. A great feature of this service is the Scoop.it bookmarklet, which lets you publish interesting content directly from your browser to the magazine at the click of a button. The Pro and Business versions of this platform also offer analytics packages to help you grow and measure your audience.


4. Pinterest

Pinterest, “a content sharing service that allows members to ‘pin’ images, videos and other objects to their pinboard”, took the web by storm after its launch a few years ago. With its modern and immersive layout, Pinterest is designed to help you discover and explore new visual content. This is a fantastic space to showcase inspirational design work, but, because of its focus on the visual, is less well suited to more structured learning initiatives.


5. BagTheWeb

Like Storify, BagTheWeb lets you quickly and easily curate web content on any topic. A great feature of this site is that you can build networks of related content by linking to other users’ ‘bags’, thereby providing a rich and comprehensive route through your chosen subject area. This site has a strong focus on teaching and learning which makes it attractive to education and L&D professionals.


Download the complete white paper here: Curation: content and tools to support continuous learning

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,800 times in 2012. If it were a Dreamliner, it would take about 7 trips to carry that many people.

Click here to see the complete report.

E-Mosaics: agile learning for the workplace

The following post was first published on the Brightwave website.

Brightwave’s recently published green paper, E-Mosaics: agile learning for the workplace, provides a fresh take on blended learning and emphasises the importance of high-impact communications, bite-sized e-learning, social media and user-generated content.

We ran a seminar on E-mosaics at the Learning Technologies conference in January which generated lots of great questions and discussion. One of our audience members asked: ‘Why do you think so many people are self-directed learners at home but not at work?’ This question really hit the nail on the head. Most of us are active learners at home, whether it’s doing quick research on Google/Wikipedia or going to YouTube for ‘how to’ videos on DIY, cooking, sports, video games, playing a musical instrument – or whatever your hobby or interest might be. But something changes when people return to work.

Obviously motivation and incentives are a factor (and cumbersome Learning Management Systems can be a barrier!) but I think the culture of many organisations, sometimes unwittingly, discourages people from taking learning into their own hands. The traditional command and control structure of the corporate world results in many people equating ‘learning’ exclusively with ‘training’ i.e. something that is done to them, rather than something they can do for themselves. Hopefully the E-Mosaics concept and the work that Clive Shepherd, Jane Hart and others are doing will help organisations improve how they support work-based learning and development.

E-Mosaics green paper: E-Mosaics: agile learning for the workplace

E-Mosaics seminar slides: E-mosaics: agile learning for the workplace in 2012